Hsieh stopped us from hiring a “regional VP” who would have sat in Singapore writing decks. We staffed a Kaohsiung-based coordinator instead. I still think the homework in week five was too heavy during our ISO week.
Flagship program
Route Map Intensive
A twelve-week working room for operators who already export and still describe “Asia” as if it were a single loading dock. Informational fee: NT$186,000 per company seat (up to three named participants).
You leave with
Artifacts, not a mood.
- A one-page route: countries in sequence, and the two you will not enter this fiscal year.
- A channel exception log: who may discount, who may not, and who must call finance.
- A distributor question set used in at least one live file review during the program.
- A board appendix that fits nine slides, including the risks you would rather omit.
Modules
The plateau, named
Participants bring the last twelve months of wins they cannot repeat. We sort luck from channel. No icebreakers.
Demand that actually pays freight
Separate inbound curiosity from orders that clear. Taiwan domestic pull is treated as a distinct system, not a rehearsal for export.
Partner files without romance
Read exclusivity clauses, inventory minimums, and marketing fund language as if you will have to unwind them.
Price as a control system
List, floor, rebate, and “strategic discount” get owners. We do not teach a pricing theory textbook.
Staffing the second country
Who flies, who stays, who owns the forecast. Founder-as-closer is treated as a risk register item.
The sentence the board can vote on
Collapse the deck. Record dissent. End with a date, not a vision word.
Faculty
Hsieh Wen-chi
Lead faculty. Spent eleven years on the operator side of industrial components before joining WebRoute Base. She still refuses mandates that are secretly a family succession fight dressed as “go-to-market.”
Studio support from Lin Po-wei on rebate mechanics and contract language. Neither claims to be a lawyer; both will send you to one when a clause is load-bearing.
Informational fee
NT$186,000 per company seat
Includes twelve weekly sessions (hybrid: Jenwu Hsiang studio plus remote), document templates, and two faculty office hours. Travel, legal review, and translation of full contract suites are not included. This page does not process payment.
Questions we actually get
Can a pre-revenue startup join?
No. The Intensive assumes you already invoice, already ship, and already have a channel that is slightly broken. We are a poor fit for pitch rehearsal.
Is the work confidential?
Cohort discussion uses redacted numbers. We do not sign a blanket NDA for classroom comments; bilateral advisory under a Counsel Chamber fee can.
What will this program not do?
It will not produce a brand identity, a paid-media plan, or a guarantee of ASEAN volume. If your bottleneck is a hostile shareholder or an unresolved quality crisis in the plant, the map will look tidy and still fail. We state that in week one; several teams have left after that session, which is cheaper than week twelve.
Do you teach in Mandarin?
Sessions are in English with Mandarin side notes when a document is local. If your team cannot work in English for three hours, wait for a later Mandarin-led clinic rather than forcing this room.
From prior Intensive seats
★★★☆☆ — Useful on distributors. Thin on digital storefronts, which we had hoped they would cover. They said that out loud in the first hour; I had not listened.